Canon's Corporate PhilosophyCanon Marketing Japan Inc.

The Canon MJ Group has declared itself to be a MIRAI Marketing Company with a view toward continuing to solve an extensive range of future social issues with the power of marketing together with various stakeholders.
This expression has been adopted as a symbol of the Group.
In addition, it has also established the Canon MJ Group's Purpose, Bringing together hopes and ideas with technologies to create a future beyond imagining.
In an era marked by accelerating change and growing uncertainty, the Group will thus look to the future constantly as a MIRAI Marketing Company and clarify its significance in society to unite the aspirations of Group employees and speed up solutions to social issues by increasing collaborative creation and cooperation with stakeholders.

We are the global Canon Group's independent marketing arm for the Japanese market.

The corporate philosophy of Canon is kyosei.

A concise definition of this word would be "Living and working together for the common good," but our definition is broader: "All people, regardless of race, religion or culture, harmoniously living and working together into the future."

Unfortunately, the presence of imbalances in our world in such areas as trade, income levels and the environment hinders the achievement of kyosei. Addressing these imbalances is an ongoing mission, and Canon is doing its part by actively pursuing kyosei.

Truly global companies must foster good relations, not only with their customers and the communities in which they operate, but also with nations and the environment. They must also bear the responsibility for the impact of their activities on society. For this reason, Canon's goal is to contribute to global prosperity and the well-being of mankind, which will lead to continuing growth and bring the world closer to achieving kyosei.

The San-ji (Three Selfs) Spirit: Self-motivation, Self-management and Self-awareness

Take the initiative and be proactive in all things (self-motivation), conduct oneself with responsibility and accountability (self-management) and understand one's situation and role in all situations (self-awareness).