At a glance
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Creating New Value as a MIRAI Marketing Company to Realize a Future Filled with Hope and Joy
Canon Marketing Japan Group plays a central role in marketing activities and solution proposals within Japan as part of the global Canon Group. Drawing on the strengths we have cultivated over the years, we deliver optimal solutions tailored to the unique needs of large corporations, small and medium-sized enterprises, customers in specialist fields, and individual customers alike. By combining Canon products with IT solutions to deliver integrated businesses, while also working to create new value, we will continually expand the scope of our efforts to address social issues.
We Always Base Our Thinking on the Customer and Act from the Customer's Standpoint
We take a scrupulously customer-centric approach in order to resolve the issues faced by our customers and to provide maximum value. As a practical way of always ensuring we stay customer centric, we follow the rule of placing the customer as the subject of our sentences. For example, rather than making us the subject by stating “Canon MJ will...,” we begin with “The customer's issues are...” By using the customer's viewpoint based on the external environment they face, we will provide solutions that can truly meet their needs in order to bring satisfaction to their customers and put them in a superior competitive position.
Customer-Based Organization Structure
In order to propose the best possible solutions to the increasingly diverse and sophisticated needs of our customers, we have established a market- and customer-based sales structure that is divided into four segments. The marketing and service and support functions, which are not included in the four segments, provide support to each segment while strengthening our products and services and enhancing productivity along the value chain.
Source of Value Creation of the Canon MJ Group
Numerical data demonstrating our people
Specialist personnel for achieving our business strategy and a corporate culture that welcomes diversity
- DX certification / DX business certification
- Number of employees certified at the professional level
925 - Total annual training hours
- 660,000 hours
- Turnover rate
- 2.6%
- Three-year retention rate of new graduates
- 95.3%(Non-consolidated)
Numerical data demonstrating our customer base
Extensive customer base encompassing individual customers, corporate customers from large corporations to small and medium-sized enterprises, customers in specialist fields, and more
- Consultation willingness among existing customers*
- 83%
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Based on Canon MJ Corporate Brand Survey
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- Number of HOME and IT maintenance/operations contracts
- 215,000
- Canon Photo Clubs*
- Approx. 90 clubs nationwide
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Community-based photography clubs
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- Color MFP Customer Satisfaction Study*
- Ranked No. 1 for two consecutive years
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J.D. Power Japan 2024 Color MFP Customer Satisfaction Study
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Numerical data demonstrating our technical capabilities
A large team of skilled systems engineers and service engineers, and unique technologies cultivated through our IT solutions business
- Systems engineers
- Approx. 4,700
- Service engineers
- Approx. 1,800
- Research and utilization of mathematical technologies
- Over 60 years
- Research and utilization of automated program creation technologies that contribute to low-code development platforms
- Over 40 years
- Number of registered patents
- 1,147
Numerical data demonstrating our financial structure
Robust financial base and ability to generate ample cash flow
- Accumulated total growth investments through 2025
- ¥200.0 billion or more
- Equity ratio
- 73%
- Operating Cash flow
- ¥47.7 billion
- EBITDA
- ¥66.3 billion
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Fiscal 2024