At a glance
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Creating New Value as a MIRAI Marketing Company to Realize a Future Filled with Hope and Joy
Canon Marketing Japan Group plays a central role in marketing activities and solution proposals within Japan as part of the global Canon Group. Drawing on the strengths we have cultivated over the years, we deliver optimal solutions tailored to the unique needs of large corporations, small and medium-sized enterprises, customers in specialist fields, and individual customers alike. By combining Canon products with IT solutions to deliver integrated businesses, while also working to create new value, we will continually expand the scope of our efforts to address social issues.

We Always Base Our Thinking on the Customer and Act from the Customer's Standpoint
We take a scrupulously customer-centric approach in order to resolve the issues faced by our customers and to provide maximum value. As a practical way of always ensuring we stay customer centric, we follow the rule of placing the customer as the subject of our sentences. For example, rather than making us the subject by stating "Canon MJ will...," we begin with "The customer's issues are..." By using the customer's viewpoint based on the external environment they face, we will provide solutions that can truly meet their needs in order to bring satisfaction to their customers and put them in a superior competitive position.
Customer-Based Organization Structure
In order to propose the best possible solutions to the increasingly diverse and sophisticated needs of our customers, we have established a market- and customer-based sales structure that is divided into four segments. The marketing and service and support functions, which are not included in the four segments, provide support to each segment while strengthening our products and services and enhancing productivity along the value chain.

Source of Value Creation of the Canon MJ Group
Numerical data demonstrating our technical capabilities
The Group's technical capabilities not only refer to the technologies we have developed through our imaging and IT efforts, but also include skills, such as creativity, proposal skills, listening skills, and communication skills, and knowledge and expertise, including experience, personal connections, and industry knowledge. These technologies are those not only of the Group but also of its diverse business partners. Our strengths don't just lie in the technologies behind our services, but also the technical capabilities of our people.
- Number of SEs
- Approx. 4,800
- Number of engineers
- Approx. 1,800
- Number of registered patents
- 1,016
- Research and utilization of mathematical science technologies
- Over 60 years
- Research and utilization of automated program creation technologies that contribute to low-code development platforms
- Over 40 years
- Results of migration services
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Over 120
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*
Results for 30 years
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*
Numerical data demonstrating our customer base
The Canon MJ Group has a strong customer base nationwide that has expanded through the sale of Canon products. This customer base has both the breadth of customers ranging from large corporations to quasi-major and upper medium-sized enterprises, small and medium-sized enterprises, individuals, and clients in specialized areas such as printing companies, semiconductor manufacturers, hospitals, clinics, and dispensing pharmacies, as well as depth, in the form of a deep understanding of customer industries and operations and strong relationships from the front-line departments to the management level.
- Consultation willingness among existing customers
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86%
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*
Based on Canon MJ Corporate Brand Survey
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*
- Antivirus and anti-malware software solutions for corporate customers
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No. 2 in domestic market share (ESET)
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*
Deloitte Tohmatsu MIC Research Institute Co., Ltd., "Current State and Future Outlook of the External Threat Countermeasure Solutions Market, Fiscal Year 2025"
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- Security Customer Satisfaction Survey
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No. 1
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In the security and threat countermeasure products and services category of the Nikkei Computer Partner Satisfaction Survey 2026 (March 5, 2026) conducted by Nikkei Business Publications, Inc.
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*
- Canon Photo Clubs
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Approx. 90 clubs
nationwide
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*
Community-based photography clubs
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*
- Color MFP Customer Satisfaction Study
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Ranked No. 1 for 3 consecutive years
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*
J.D. Power Japan 2025 Color MFP Customer Satisfaction Study
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*
- EOS Academy (photography school) operation
- Over 30 years
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*
As of the end of 2025
Share of Canon Products
* Domestic volume share Source: Canon MJ market research
Camera Business
- Interchangeable Lens Camera
- 1st(18 consecutive years)
Printing Business
- Office MFP
- 3rd
- Laser beam printer
- 1st(34 consecutive years)
- Inkjet printer
- 2nd