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Creating New Value as a MIRAI Marketing Company to Realize a Future Filled with Hope and Joy

Canon Marketing Japan Group plays a central role in marketing activities and solution proposals within Japan as part of the global Canon Group. Drawing on the strengths we have cultivated over the years, we deliver optimal solutions tailored to the unique needs of large corporations, small and medium-sized enterprises, customers in specialist fields, and individual customers alike. By combining Canon products with IT solutions to deliver integrated businesses, while also working to create new value, we will continually expand the scope of our efforts to address social issues.

Canon Marketing Japan Group Domestic marketing of Canon products and provision of unique solutions Canon products business × IT solutions business Canon Inc. Research, development, and manufacture of Canon products Providing solutions optimized for individual customers Individual customers Large corporations and quasi-major and upper medium-sized enterprises Small and medium-sized enterprises Customers in specialist fields Provide a broad range of value using ICT and the power of humans to create a brighter future for people's daily lives, work, and society

We Always Base Our Thinking on the Customer and Act from the Customer's Standpoint

Competitors Canon MJ Group Industry Customers Bring satisfaction to the customers of Canon MJ's customers Customers of Canon MJ's customers Customers maintain an edge over the competition Customers' competitors

We take a scrupulously customer-centric approach in order to resolve the issues faced by our customers and to provide maximum value. As a practical way of always ensuring we stay customer centric, we follow the rule of placing the customer as the subject of our sentences. For example, rather than making us the subject by stating "Canon MJ will...," we begin with "The customer's issues are..." By using the customer's viewpoint based on the external environment they face, we will provide solutions that can truly meet their needs in order to bring satisfaction to their customers and put them in a superior competitive position.

Customer-Based Organization Structure

In order to propose the best possible solutions to the increasingly diverse and sophisticated needs of our customers, we have established a market- and customer-based sales structure that is divided into four segments. The marketing and service and support functions, which are not included in the four segments, provide support to each segment while strengthening our products and services and enhancing productivity along the value chain.

Source of Value Creation of the Canon MJ Group

Numerical data demonstrating our technical capabilities

The Group's technical capabilities not only refer to the technologies we have developed through our imaging and IT efforts, but also include skills, such as creativity, proposal skills, listening skills, and communication skills, and knowledge and expertise, including experience, personal connections, and industry knowledge. These technologies are those not only of the Group but also of its diverse business partners. Our strengths don't just lie in the technologies behind our services, but also the technical capabilities of our people.

Number of SEs
Approx. 4,800
Number of engineers
Approx. 1,800
Number of registered patents
1,016
Research and utilization of mathematical science technologies
Over 60 years
Research and utilization of automated program creation technologies that contribute to low-code development platforms
Over 40 years
Results of migration services
Over 120
  • *
    Results for 30 years

Numerical data demonstrating our customer base

The Canon MJ Group has a strong customer base nationwide that has expanded through the sale of Canon products. This customer base has both the breadth of customers ranging from large corporations to quasi-major and upper medium-sized enterprises, small and medium-sized enterprises, individuals, and clients in specialized areas such as printing companies, semiconductor manufacturers, hospitals, clinics, and dispensing pharmacies, as well as depth, in the form of a deep understanding of customer industries and operations and strong relationships from the front-line departments to the management level.

Consultation willingness among existing customers
86%
  • *
    Based on Canon MJ Corporate Brand Survey
Antivirus and anti-malware software solutions for corporate customers
No. 2 in domestic market share (ESET)
  • *
    Deloitte Tohmatsu MIC Research Institute Co., Ltd., "Current State and Future Outlook of the External Threat Countermeasure Solutions Market, Fiscal Year 2025"
Security Customer Satisfaction Survey
No. 1
  • *
    In the security and threat countermeasure products and services category of the Nikkei Computer Partner Satisfaction Survey 2026 (March 5, 2026) conducted by Nikkei Business Publications, Inc.
Canon Photo Clubs
Approx. 90 clubs nationwide
  • *
    Community-based photography clubs
Color MFP Customer Satisfaction Study
Ranked No. 1 for 3 consecutive years
  • *
    J.D. Power Japan 2025 Color MFP Customer Satisfaction Study
EOS Academy (photography school) operation
Over 30 years
  • *
    As of the end of 2025

Share of Canon Products

* Domestic volume share Source: Canon MJ market research

Camera Business

Interchangeable Lens Camera
1st(18 consecutive years)

Printing Business

Office MFP
3rd
Laser beam printer
1st(34 consecutive years)
Inkjet printer
2nd